Q1 in review-Failure abounds

We all need someone or a way to hold ourselves accountable for our own actions. Most of us strive to achieve great things throughout life. Whether it be professional, personal, or just hitting a new max in the gym, accountability is a vehicle to move forward to even bigger goals.

Last quarter I endeavored to make $50K in revenue by March 31st. I monumentally undershot that goal as I ended up with a big fat goose egg by quarter’s end.

But why did I fail? The fail isn’t the absolve me of faults, on the contrary, the why is so I can try a different method next time. My marketing dried up as I had to keep starting and stopping due to improper money management. What gets measured gets managed and in my head, I combined my personal and business expenses together. This was foolhardy as my business has made a dime in income yet.

So this quarter I began with a keen eye on my expenses and whenever possible, lower them. In addition, this will allow me to keep my marketing spigot open, and eventually, a deal will happen.

I got 1 deal under contract last quarter, which was a significant improvement from prior quarters. So I’m failing forward with each step. As long as you keep failing forward, eventually, those failures will turn into wins. Attrition is the ultimate adversary in entrepreneurship.

So Q1 was a failure but I learned a lot about myself as a founder/owner. I learned my strengths and my weaknesses and now that I know them I can begin to curb my worst impulses and pour gasoline on the things I am good at.

So anyone got a match? Let’s light Q2 on fire.

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